The question of sovereignty in the era of globalization is the collision of two divergent trends. The article considers the cultural sovereignty of the USSR and its loss in the Russian Federation. Is it possible to take urgent government measures to reproduce cultural specimen, which is almost lost? This question can be solved by recourse to the theory and practice of cultural development in modern conditions. National culture and national state are inseparable from each other. But the heyday of national cultures has passed. The sovereignty of the national states in the cultural sphere is becoming more and more vague.
Today is the time for patriotic computer games which are produced by some agencies and private producers Among them are – «The Truth about the Ninth Squadron», «Confrontation. The peace enforcement» (based on the Ossetian-Georgian conflict of August 2008) and others. There arises an acute question of the national film production sovereignty and the claim of the government on cultural hegemony. However, market production takes into account the needs and demand, because the production costs are invested by businesses. Today producers of cultural products are actively protected by UNESCO. The author of the article calls for time-relevant work and for investments in culture. This is exactly the way the Chinese work when they are getting ready to compete with U.S. global companies.